TechTarget buys BeyeNetwork

For those of you who are marketing to IT groups, you probably are already knowledgeable about TechTarget (and it’s previous purchases including KnowledgeStorm and Bitpipe). Now, they have added B-eye Network, a BI vendor. At my last firm, I chose to spend some of my limited budget on both TechTarget and the B-eye Network. And I see a really good fit here for B2B marketers who have BI and IT groups as their target markets. Both TechTarget and B-eye Network provided me with very good results for the investment. And I ALWAYS measure the results of my investments. To learn more about this acquisition, read

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100413/MEDIABUSINESS/100419960/1078/FREE

Kudos to TechTarget. Nice fit – should be an easy integration.

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