Social networks

Good eWeek article on social networking in the workplace:

The highlights:

  • Pros of social networking outweigh the cons
  • Risks to data and company image are significant and should be addressed
  • Don’t block social networks – train employees, enforce rules and, where applicable, leverage technology controls

My take is that social networking is a great tool for organizations. From marketing to sales to customer service to PR, the list goes on and on for those groups that can benefit. So, just like many other tools employees can use, it needs reasonable controls and constraints – often common sense – in order to insure safe practices. Firms that outright block use of social networks are just sticking their heads in the sand and leaving big doors open to their competitors.


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