Social Media – Why do IT people still fear it?

I think it all has to do with control. And I think many businesses suffer for it.

The November/December 2010 issue of Baseline Magazine had a few articles on social media in the business environment. I passed them along to my firm’s IT department. I’m sure they are intelligent and all, but they really lack any sense of reality. They block Twitter (I use TweetDeck which they don’t block since it’s not a website but rather a desktop app) and Facebook. The irony is, I’m in marketing and not only do we have a Twitter account and Facebook page, but I’m partially responsible for posting to both. And I can’t see them from work. I have to wait until I get home to do my work.

I’d like to think they have a real business reason for blocking so much (it’s not only social media) but I really can’t fathom one. All I know is my perception of the IT department in my own company is that of a group of out-of-touch people living in the 1990s. I’m sure it’s not correct, but it is my perception. I especially love the irony when I see someone using a company-issued cell phone to access FB because they can’t get to it on their laptop.

For more on the Baseline issue, check out the story below:

http://www.baselinemag.com/c/a/Business-Intelligence/New-York-Life-Learns-to-Love-Social-Networking-719406/

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