Email Marketing in 2012

So I’ve had a couple of interviews with B2B Magazine lately. The first was on the topic of social media. And the latest was on email marketing. Because of that latter article, I have been approached by a reporter at MarketingSherpa, probably the hotbed of leading-edge marketing intelligence, for a deep dive case study. And I’m pretty impressed by that.

I’ve been on the cutting edge of B2B marketing for 20 years now and I think I’m pretty much an expert. Even when I was at the MarketingSherpa B2B summit conference last fall, I listened to many of the speakers and participants and felt like “been there, done that.” To the point where I was critiquing the advice from the “expert” speakers at the B2B events.

As someone who has lived his marketing life in the trenches having to deliver results to both sales and the company (meaning revenue), I feel pretty confident in my abilities and look forward to talking to this reporter from MarketingSherpa.

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