B2B marketing more fun than B2C?

complexity-signSo I came across this article in Advertising Age recently and I was instantly drawn to it. Entitled “Why B-to-B Marketing is more fun than B-to-C,” I just had to read it. Having spent most of my career in B2B, I’ve sometimes been envious of the B2C world. Usually, they get to use all the new stuff first. Social media. Mobile. I’m sure there are dozens more examples I can’t think of yet. It just always takes time for these things to migrate into the B2B world, especially if you are in a conservative industry like I am. In the defense industry, it’s a struggle to do much in social media since most sites are blocked at my customers sites.

Anyway, I did agree with many of the points Ruth Stevens makes in the article. Longer buyer cycles, many people involved in the purchase decision, just the overall complexity adds a challenge. And one that is fun to tackle. So if you get a chance, read the article. It’s short but rings true.

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